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Elaboration Likelihood Model - Communication - Oxford

  1. The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo in the early 1980s, is a twofold, or dual-process, model that describes how people choose to manage, either systematically or heuristically, information they encounter
  2. The elaboration likelihood model focuses on _____ routes for persuading others to change their attitudes and behaviors. two. Studies on mood and persuasion indicate that _____. people are more likely to be affected by a persuasive message when they are in a good mood
  3. Elaboration likelihood model is a general theory of attitude change. According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications

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  1. Occurs when interested people focus on the arguments and respond with favorable thoughts.When people are motivated and have ability. • Persuasion outcome the elaboration likelihood model. The assumption in this model is that, the extent or degree of thinking a message provokes in a person, will likely cause persuasion resulting in.
  2. Elaboration likelihood model was developed to address that people carefully and rationally consider all persuasive messages. focuses on different ways people respond to persuasive messages. makes different predictions depending on how likely it is that a receiver will elaborate on a message
  3. Elaboration Likelihood Model based on the idea that attitudes are important because attitudes guide decisions and other behaviors. While attitudes can result from a number of things, persuasion is a primary source. The model features two routes of persuasive influence: central and peripheral

The elaboration likelihood model is a theory of persuasion that explains that you can motivate people via one of two processing routes. When elaboration is higher, people use central route processing requiring conscious cognition The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. What is elaboration likelihood model example

According to the Elaboration Likelihood Model of Persuasion there are two routes to persuasion. Which route is being used when the speaker focuses on​ facts The Elaboration Likelihood Model (Petty and Cacioppo 1981) is discussed as a framework for understanding attitude formation and change with regard to products and services. The model has a number of limitations, some general and some specifically relevant to applications in consumer behavior and marketing

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Developed in the mid-1970s by the cofounder of the field of social neuroscience, John Cacioppo, and Richard Petty, a distinguished psychology professor at Chicago University, the Elaboration Likelihood Model (ELM) seeks to explain how humans process stimuli differently and the outcomes of these processes on changing attitudes, and, consequently, behavior The elaboration likelihood model The elaboration likelihood model (ELM) interprets persuasion in a very good way. This model proposes that persuasion happens through two routes: the central route and the peripheral route. Thus, the motivation to process the message will determine the route that it takes

Elaboration likelihood model - Wikipedi

The elaboration likelihood model considers the variables of the attitude change approach—that is, features of the source of the persuasive message, contents of the message, and characteristics of the audience are used to determine when attitude change will occur

For this week's Assignment, you review and examine the use of persuasion in speech by applying the Elaboration Likelihood Model (ELM) and explain how Ethos, Pathos, and Logos function in speech making. Search for and review speeches on the Internet. The speech can be a political speech, keynote speech, commencement address, and/or a response to [ , 1996), which is the focus of this think piece prepared for the partners of BehaviourWorks Australia, in particular The Shannon Company. An overview of the ELM The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinkin The elaboration likelihood model theory pertains to a viewers motivation to process a message and ability to understand the message. There are two ways of persuasion when processing the message: central processing and peripheral processing. Central is when the viewer critically processes the message

Elaboration Likelihood Model. An especially popular model that describes the dynamics of persuasion is the elaboration likelihood model of persuasion (Petty & Cacioppo, 1986). This is a direct route to persuasion that focuses on the quality of the information. In order for the central route of persuasion to be effective in changing. - The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three decades ago and has been modified, revised and extended. Given modern communication contexts, it is appropriate to question the model's validity and relevance. , - The authors develop a conceptual approach. The Elaboration Likelihood Model of persuasion (ELM) is a one of the oldest and most referenced theories when it comes to marketing and advertisement. Now a little over 30 years old, ELM was created by two psychologist named Jogn Cacioppo and Richard Petty who in 1986 described persuasion as a dual process

Elaboration likelihood model (ELM)

The Elaboration Likelihood Model (Petty and Cacioppo, 1986), one of the most frequently cited models of persuasion, explains how shaping attitudes also shapes behaviors. Incorporating the principles of the Elaboration Likelihood Model into your messages and design will maximize your influence on user attitudes and, therefore, behaviors Two experi- ments are reported that suggest that when elaboration likelihood is high, product relevance is consequential: An attractive model that advertises a product that is relevant for physical attractiveness affects product attitudes more favorably than does an attractive model that advertises a product that is less relevant for attractive- ness

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The chapter discusses the three primary communication factors involved in persuasion: the source, recipient, and message. It turns next to the processes underlying attitude change by applying the Elaboration Likelihood Model of persuasion (ELM). The chapter focuses on the ELM because it has guided the most research on attitude change and. Higher levels of elaboration can cause greater differentiation between relevant and irrelevant cues, a focus on a specific subset of the evidence, and more confidence in one's processing of the evidence. More elaboration leads to FIGURE 1 The Elaboration Likelihood Model Applied to Auditors' Attitudes and Judgments Source: Adapted from. applying the elaboration likelihood model of attitude change to reduce anti-fat person attitudes in adolescents a dissertation submitted to the graduate school in partial fulfillment of the requirements for the degree doctor of philosophy by patricia s. groff dissertation advisor: dr. theresa kruczek ball state university muncie, indiana july 201

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QUESTION 6 1 points Saved Which of the following statements is supported by the elaboration likelihood model of persuasion? a. A persuader using the central route would focus on cognitive elaboration. b. A persuader using the peripheral route would use thoughtful arguments. C Elaboration Likelihood Model explains how attitudes are... answer choices . learned and applied. shaped, formed and reinforced. created, maintained, and shared. transformed. Which does the peripheral route focus on? answer choices . numbers and length of argument. quality of argument. Tags: Report an issue. Why show ads? Report Ad. BACK TO.

Comm Theory - Ch. 15: Elaboration Likelihood Model ..

The Elaboration Likelihood Model . Richard Petty and John Cacioppo came up with the Elaboration Likelihood Model. This model attempts to explain how we can persuade people. This model explains how people organize information, categorize, and process it in their brains. Change of attitude typically happens through the central route of processing The Elaboration Likelihood Model (ELM) attempts to place these many conflicting results and theories under one conceptual umbrella by specifying the major processes underlying persuasion and indicating the way many of the traditionally studied variables and theories relate to these basic processes. The ELM may prove useful in providing a. The Elaboration Likelihood Model of Persuasion. ABSTRACT - Multiple routes to persuasion have begun to appear in analyses of consumer attitudes and attitude change. In the present paper, we review our elaboration likelihood model of persuasion and we discuss the place of our central and peripheral routes to persuasion in this model This video is a practical guide on how to use elaboration likelihood model in persuasion

We propose that academics can use the Elaboration Likelihood Model (ELM) (Petty and Cacioppo 1986a, 1986b) as a meta-theoretical organizing framework to help synthesize inferences from multiple auditor judgment and decision-making (JDM) studies under a single theoretical umbrella.Indeed, the ELM was developed initially to integrate the many seemingly conflicting research findings and. Cacioppo and Petty's Elaboration Likelihood Model Theory (ELM) seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration 15 elaboration likelihood model. 1. 187 CHAPTER 15 ELABORATION LIKELIHOOD MODEL Outline I. The central route and the peripheral route: alternative paths to persuasion. A. Richard Petty and John Cacioppo posit two basic routes for persuasion. B Abstract. Purpose - The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three decades ago and has been modified, revised and extended. Given modern communication contexts, it is appropriate to question the model's. Elaboration Likelihood Model of Persuasion is a speech communication theory which attempts to explain the process of persuasion, particularly in regards to the effect of different source factors on the attitude of the audience (object of persuasion). Unlike earlier theories, the Elaboration Likelihood Model accounts for two different channels.

The Elaboration Likelihood Model was established in 1980s by John Cacioppo and Richard E. Petty. ELM is one of the most influential and important theory of persuasion. This approach explains how attitudes are shaped, changed when the process of persuasion is taking place, i.e. what level of elaboration arises during receiving the persuasive. Another model that stems from the Yale attitude change approach is the elaboration likelihood model which is a contemporary approach to persuasion. Developed by Petty and Cacioppo during the late 1980s, the model describes two ways in which persuasive communications can cause attitude change: centrally and peripherally A judgment heuristic According to the elaboration likelihood model (ELM), personal relevance of the topic to the receiver is referred to as: Involvement In a now classic study, Richard Petty and colleagues had students listen to a speech that supported the idea that seniors should have to pass a comprehensive exam before graduating An especially popular model that describes the dynamics of persuasion is the elaboration likelihood model of persuasion (Petty & Cacioppo, 1986). The elaboration likelihood model considers the variables of the attitude change approach—that is, features of the source of the persuasive message, contents of the message, and characteristics of. In the psychology literature, the elaboration likelihood model (ELM) provides a theoretical perspective on how attitudes evolve and change over time. To examine the effects of privacy concerns on the modification of attitudes, we integrate concern for information privacy (CFIP) into the ELM. Drawing upon the attitude persuasion literature, we.

Practice: Theories of attitude and behavior change questions. Components of attitudes. Attitude influences behavior. Behavior influences attitude. Persuasion, attitude change, and the elaboration likelihood model. This is the currently selected item. Reciprocal determinism. Locus of control, learned helplessness, and the tyranny of choice In the elaboration likelihood model, one selects a route to persuasion based on both the _____ to focus and the _____ to focus. asked Sep 21, 2020 in Psychology by Whatsgud social-and-applied-psycholog The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication. Elaboration Likelihood Model 15:41 Elaboration Likelihood Model Of Persuasion 930 Words | 4 Pages. 1. Elaboration Likelihood Model The Elaboration Likelihood Model of persuasion, developed by Richard Petty and John Cacioppo, is essentially a theory about the thinking processes that might occur when we attempt to change a person's attitude through communication, the different effects that particular persuasion variables play. The elaboration likelihood model theory pertains to a viewers motivation to process a message and ability to understand the message. There are two ways of persuasion when processing the message: central processing and peripheral processing. Centra..

The elaboration-likelihood model in media persuasion (8+16) Petty et al suggested two different routes to persuasion; the central route to persuasion is appropriate of the audience focuses on the message and the peripheral route if the audience focuses on the context of the message. Need for cognition (NC) determines the route taken Elaboration Likelihood Model, And Cacioppo 's Theory Of Persuasion 1543 Words | 7 Pages. Elaboration Likelihood Model Petty and Cacioppo's theory of persuasion is one of the most highly studied theories, in 1986 they published an article, in which they posted that there are two routes through which persuasion can take place

View Notes - PYSCH 330 Elaboration+Likelihood+Model+Study+Slides from PSYCHOLOGY 330 at Pacific Lutheran University. Elaboration Likelihood Model Flow Chart 2 Studies Persuasiv Elaboration Likelihood Model of Persuasion Developed to explain inconsistencies in research results from the study of attitudes (Petty, Barden, & Wheeler, 2009) Attitudes form via two routes The two routes usually leads to attitudes with different consequences The model specifies how variables have an impact on persuasio

Elaboration Likelihood Model - A Theory of Persuasio

Elaboration Likelihood Model Definition. The elaboration likelihood model (ELM) of persuasion is a theory about how attitudes are formed and changed. This theory organizes the many different attitude change processes under a single conceptual umbrella. The ELM was created to provide a framework to help explain the many seemingly inconsistent. That is, when elaboration likelihood was high and the ad displayed a product less relevant for attractiveness (the home computer), the presence or absence of the attractive model did not affect attitudes toward the product (for the ad with the model, M 3.60, SD 1.11; for the ad without the model, M 3.71, SD 0.87, F # 1) Elaboration Likelihood Theory Explained. The elaboration likelihood theory is a process which describes how a change in attitude begins to form. It is a dual-process theory that was initially developed by Richard Petty and Jon Cacioppo in 1986. Within the concepts of the theory, one can find explanations for why stimuli are processed in. The Elaboration Likelihood Model (ELM) is such a theory that holds great promise as it focuses on how attitudes are formed and changed. ELM acknowledges the numerous and various attitude change processes and gathers them all under the same conceptual umbrella. The theory emerged as a solution to find some logic in what appeared to be.

The effect of peripheral routes is not likely to last as long as central routes. The incorrect answers focus more on elements of time, efficiency, clarity, and focus. These are not central to the definition of elaboration likelihood. SUNY at Binghamton, Bachelor of Science, Neuroscience. Allegheny College, Bachelor of Science, Biology, General The elaboration likelihood model (ELM) is a type of dual-process theory that describes attitudes. And it's an incredibly important theory for designers to understand and account for within their designs. According to ELM, there are two routes for shaping users attitudes: a central route and a peripheral route

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focus on more value-based arguments about morality, economics, or justice. According to the Elaboration Likelihood Model (ELM), people process messages in one of two ways, using either the peripheral route or the central route (Rucker & Petty, 2006). Audiences with low motivation and/or ability to interpret information are more likely to use th The Elaboration Likelihood Model and Diffusion of Innovation are theories that describe decision-making processes. Diffusion of innovation explains the time it takes for individuals to learn about an innovation, try the innovation, and make the decision to adopt or reject it. The ELM suggests individuals use a dual process of thinking. The route t Elaboration likelihood model (ELM) ELM posits that there exist two routes to persuasion, the central route and the peripheral route, which differ in how much cognitive effort they require to process the information (Petty et al., 1981). ELM suggests that these two processes influence the formation of individuals' attitudes and behavior 8. Mention a difference between Elaboration Likelihood Model (ELM) and the Heuristic-Systematic Model (HSM). The ELM focuses on the motivation to attain correct attitudes, while the HSM predicts that people can be motivated to attain a correct attitude, an attitude that is socially desirable, or an attitude that expresses personal identity and values

elaboration. A focus on elaboration highlights the importance of considering the amount and direction of people's thoughts in response to persuasive attempts. One of the most studied variables that affect the degree of message elaboration is the degree of personal relevance of the communication (Petty & Cacioppo, 1979). The importance of persona In this study, we develop the research model and hypotheses based on the heuristic-systematic model instead of the elaboration likelihood model for two primary reasons. First, the heuristic-systematic model points out that heuristic cues are associated with the availability, accessibility, and applicability of individuals' knowledge Organizations need both employee voice and managerial endorsement to ensure high-quality decision-making and achieve organizational effectiveness. However, a preponderance of voice research focuses on employee voice with little attention paid to voice endorsement. Building on the social persuasion theory of the elaboration likelihood model, we systematically examine the sender and receiver.

2.2. Elaboration Likelihood Model. The Elaboration Likelihood Model (ELM) is a multi-process theory of persuasion about the processes underlying changes in attitudes; at the core of the ELM, the elaboration continuum is based on a person's motivation and ability to think about and assess qualities of the issue-relevant information in the persuasion context (Petty and Cacioppo, 1986, Petty et. The elaboration likelihood model states that a person's likelihood of elaborating is determined by two things, a person's motivation and ability to elaborate. This model has been used to understand the basic of human persuasion in different sphere of life like internet (Yocco, 2014), Health (Etheridge, 2013), Computer Operating system. 9.13: Elaboration Likelihood Model of Targeting. The Maslow Targeting approach to persuasion is an attempt to focus on the specific needs of the audience. The Elaboration Likelihood Model describes two routes for this targeting

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The Elaboration Likelihood and Metacognitive Models ojAttitudes 173 tion or a highly credible source produce persuasion through low thinking processes (e.g., serving as input to a simple heuristic), the attitudes formed are less persistent, resis­ tant to change, and predictive of behavior than when the same amount of change i Elaboration Likelihood Model Essay. According to Daniel J. O'Keefe in his article, Elaboration Likelihood Model, it is important to know there are two classes of factors that influence how much a receiver will engage in elaboration. The first is the receiver's motivation to engage in elaboration and the second is their ability to engage The Elaboration Likelihood Model of persuasion, referred to as the ELM, deals with information processing and argues that we use one of two channels or routes to process information (Larson, 2012, pg. 11). This model includes the central processing route and the peripheral processing route This case study employs the Elaboration Likelihood Model as a framework for understanding one Idaho/Oregon Health System's community health program and weekly walking event. Meet Me Monday, a program started in 2013 due to many organizational and federal goals to improve patient population and community health, has been perceived to have struggled with influencing increased and sustained. Learn more about Elaboration Likelihood Model Theory. Take a deep dive into Elaboration Likelihood Model Theory with our course User Experience: The Beginner's Guide . User experience, or UX, has been a buzzword since about 2005, and according to tech research firm Gartner, the focus on digital experience is no longer limited to digital-born.

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The Elaboration Likelihood Model: Limitations and

Week 10: Elaboration Likelihood Model and Social Judgement Theory, -- / + determined by strength of arguments, Phychological processes in attitude formation and changes, Attitude is a point on a scale, three categories of reference , Ego-involvement: importance/relevance of topic close to identity, religion/politics/family, Social Judgement: subconscious sorting out of ideas that occurs at the. 2) Elaboration-likelihood model. Petty and Cacioppo suggested there are two different routes to effective persuasion, which one is more effective will depend on whether the audience focus' on the message itself, or outside factors, such as the credibility of the source; otherwise known as the central route and the peripheral route. The. So based on the elaboration likelihood model, scholars outlined four hypothesis distinguishing four main characteristics which are the audience or the possible contributors would assume and would elaborate through central route. In the first one is, entrepreneur education. So, what is the education of the person who is launching the project The Elaboration Likelihood Model (ELM)u000b. The Elaboration Likelihood Model was developed by Richard Petty and John Cacioppo. The ELM proposes two routes to persusaion. The central route involves careful scrutiny of message logic and arguments. The peripheral route involves consideration of cues in the message environment such as source.

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The Elaboration Likelihood Model (Elm: Replications, Extensions and Some Conflicting Findings. ABSTRACT - In this paper we report on three studies designed to replicate and extend the Elaboration Likelihood Model (ELM) presented in Petty, Cacioppo and Schumann's (1983) Journal of Consumer Research article. The reported studies were conducted. Chapter 15 —Elaboration Likelihood Model. The central route and the peripheral routes to persuasion. Richard Petty and John Cacioppo posit two basic mental routes for attitude change. Yet the number of ideas a person can scrutinize is limited, so we tend to focus on issues that are personally relevant Elaboration Likelihood Model (ELM) The ELM assumes people are motivated to hold correct attitudes, but they do not have the resources to process all persuasive arguments (Petty & Cacioppo, 1986). Elaboration refers to how individuals think about or mentally modify (Perloff, 2014, p. 189) messages received Goal review helps assess progress toward Elaboration Likelihood Model goal attainment. A critical precursor to goal review is self-monitoring, as it provides information about goal The elaboration likelihood model19 posits that the amount progress and supports the behavior change process.17 of attention and effort devoted to processing a. Elaboration Likelihood Model. Feelings of dissonance occur with a person's beliefs differ from their actions. Dissonance makes people feel uncomfortable; CDT argues that this discomfort motivates individuals to change either their beliefs or actions to make the two match. Message elaboration. the extent to which a person carefully thinks about.

Two Routes to Persuasion: The Elaboration Likelihood Model

ABSTRACT - The Elaboration Likelihood Model of persuasion (ELM) is discussed as it relates to source factors in persuasion. The ELM proposes that under low elaboration likelihood, source factors serve as simple acceptance or rejection cues under moderate elaboration likelihood source factors guide the extent of thinking; and under high elaboration likelihood source factors are unimportant as. Although most elaboration likelihood model (ELM) research has measured the effects of peripheral cues by studying credibility, a speaker's competence or character could also be a stimulus to effortful message elaboration. It's impossible to make a list of cues that are strictly peripheral; cues that make a listene Elaboration Likelihood Model This model, developed by Richard E. Petty and John T. Cacioppo, favors a process-based approach. This allows for a given variable having different persuasive effects at different points in the interaction process [7]. Petty and Cacioppo break the persuasive process down into three steps: motivation to process. The Elaboration Likelihood Model Applied to Internet Advertising. Just from $13,9/Page. Get custom paper. These results don't come as a surprise considering that with a small investment almost anybody can have access to the World Wide Web

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Abstract The Elaboration Likelihood Model (ELM), developed by Petty and Cacioppo, proposed two routes to attitude change: central and peripheral. The central route emphasises a high relevance of the message to the individual. In the peripheral route, the individual concentrates on heuristic cues like attractive expert sources and numbe Elaboration Likelihood Model The Elaboration Likelihood Model Explained It focuses on discussing theories about why cues to deception exist, theories specific to verbal cues to deception, and theories about computer mediation in communication. The book also proposes a research model postulating relationships between computer-mediated. The elaboration likelihood model is concerned with impacting attitudes, and attitude change can also lead to behavior change (Ajzen, 1991; Petty & Cacioppo, 1986). Collectively, this type of interpretation that tries to reinforce or change attitudes and behaviors to those more consistent with an agency or organization mission is called persuasion

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Elaboration likelihood model. As described earlier in this paper, a number of theorists have argued that the elaboration likelihood theory can be used to explain why individuals are conned by various mass marketing frauds. Scam messages are said to contain messages that address basic needs, in this case love The elaboration likelihood model (ELM) was proposed by Petty and Cacioppo , and it is regarded as one of the best theories to explain the basic process of people's attitude changing and individual behavioral intention. It argues that users change their attitudes and behavior via both central route and peripheral route Elaboration Likelihood Model. Developed by Petty and Cacioppo (1986)7, the elaboration likelihood model (ELM) is a dual-process theory of attitude formation or change in the psychology literature. GDT focuses on the criminal decision making process and situational factors that influence that process. Hence, a criminal's personal situation.